The video was co-directed by Jason Zada and Jason Nickel. Shinoda stated that the video is an interactive video, "designed to draw you into the world of the song". The official music video premiered on the song's official website on August 29, 2012. Chad Childers of Loudwire noted that the lyric video had "an unknown member of the band appears to have been captured falling into a bog of grass, dirt, and perhaps seaweed." The song's lyric video was released on June 29, 2012. Eventually, Shinoda also confirmed that the video of "Lost in the Echo" was under production. Models Melanie Boria and Carly Francavilla were also cast in the video. Filming commenced in Detroit, Michigan from July 1 and 2, 2012. Music video Įxample of the effects in the video, when the characters crumbled to dust.Īspiring rapper "Gino the Ghost", who plays the video's lead character, confirmed on Twitter that he would be filming a music video for "Lost in the Echo". Emily MacKay of NME was negative about the song, calling it "radio-friendly videogame metal." Taft, Childers and Lipshutz praised the vocal interplay of Shinoda and lead singer Chester Bennington, with the latter noting that the duo "remains ever intact", while MacKay panned the combination, criticizing the vocals as "horrifically overwrought" and the raps "clunky". Chad Childers of Loudwire opined that for fans, the song "fits right in with what they’ve done in the past." Tim Grierson of was mixed about the song, describing the music as "compelling" compared to the "dull lyrics that are a call to action to the audience". Nathan Taft of The Daily of the University of Washington called "Lost in the Echo" "probably the best track on the whole album", noting the song's electronic beats that transitions into "a heavier, distorted guitar riff". Jason Lipshutz of Billboard praised the song's "bubbling synthesizers quickly morph into crunching guitars". The song received mixed to positive reviews from music critics. Let's see what we want to do." I said to them, "You know, this is like a real moment for us, now, on this album." Critical reception They were like, "Yeah, we hear the merit. When the guys heard it, I kind of said to them, "What do you think about that?" and their responses, for the first time in a few years, were pretty good. The thing about "Lost in the Echo" was it sounded a lot like what the "song" sounds like, I think. In an interview with The Huffington Post, Mike Shinoda, the band's rapper and producer, stated that the song "was one of those moments that defined what this album was going to be about." He also expressed his surprise when, despite the band's dislike for songs that sounded like their earlier material, appreciated the song, saying: The band recorded the song in March 2012. In the video "Inside Living Things", it was revealed that the working title of "Lost in the Echo" was "Holding Company". Problems playing this file? See media help.
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